News from World

tag: marketing

28 January 2023

Brands restructure marketing on digital platforms

With an uncertain economic outlook, digital brands are forced to make tough calls on whether to cut back on marketing at the expense of growth or continue to spend and accept lower profits. [What Happens When Digital Brands Have to Cut Back on ...- BoF]

28 October 2022

Too much! Elon Musk closes for $ 44 billion the purchase of Twitter but the Big-Tech are in crisis because brands spend less on marketing

The richest man in the world bought the platform by tweeting: "the bird is freed." [Elon Musk completes $44 billion deal to own Twitter – NYT]. It'snot a great buy, and there's also a broader change going on in online communities. Even in Zuckerberg's company, things are not going well. Meta's shares fell 25% because brands spend less on marketing. Meta's disappointing earnings come amid a broader sell-off in Big Tech stocks.

24 October 2022

Chinese sportswear brands post strong growth in third quarter

China's major sportswear brands posted strong growth in the third quarter, while foreign sportswear giants such as Nike and Adidas are declining, so @globaltimesnews argues that marketing and good quality will allow Chinese companies to lead the market, shaking off the impact of COVID-19. In fact, economic growth is improving a bit, but it is still weak precisely because of lockdowns, as well as real estate, as reported by @AP.

23 September 2022

Drop Culture that spreads scarcity anxiety and creates speculation

Writes the @WSJ that in more and more sectors the strategy of selling a product with limited availability for a short period of time is spreading. With this model, products come out – or are dropped, hence the definition "drop culture" – suddenly and in a limited edition. The speculative possibilities have made the fortune of many sneaker collectors and brands, approaching the drop to the sector of NFT digital certificates. [ Companies Used to Announce Products. Now They 'drop' them. – WSJ]

21 July 2022

Fashion and culture: a relationship to be rebuilt in the current context of "creative chaos"

Fashion and culture have a centuries-old relationship, but one that could probably benefit from a revision. Particularly because the post-George Floyd era ushered in a necessary demand for a cultural sensitivity that had previously been lacking in too many. [Fashion Brands Need a Cultural Transformation, and Collabs Aren't the Cure-All – WWD]

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02 June 2022

The leather industry is suffering in Ethiopia

The apogee of Ethiopia’s livestock reserve is yet to translate into anything more than a disappointing cliché. The leather industry that feeds on the country’s livestock resources is being tied up with old challenges of poor bureaucracy, lack of finance, and market linkage issues. Adding salt to the wound, the Covid pandemic, instability, and recent removal of Ethiopia from the African Growth Opportunity Act (AGOA) are making the industry’s future look rather bleak. Recognizing the industry’s immense potential and resolving its challenges is an assignment for no tomorrow, write EBR’s Lidya Tesfaye and Bamlak Fekadu, as reported by Satenaw.

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