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News from World

tag: Vendite

schuh.jpg 17 March 2023

Footwear companies have invested more than €185 million in advertising in 2022 in Germany

Shoe manufacturers accounting for the lion’s share, according to the Werbemarktanalyse Schuhe 2023 - AdVision survey. Almost one third of total expenditure was attributable to retailers, according to the report. Among the sub-markets, the sneakers, lace-ups and low-cut shoes segment accounted for 31% of total advertising expenditure, the highest percentage and up significantly from the previous year, followed by work and safety shoes.

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download (11).jpg 20 February 2023

Global consumer spends in fashion products likely to decline 41% according to PwC

In the next six months, global consumers are planning to reduce their spending in luxury or premium products across a variety of retail categories, including fashion, which is forecast to see a 41 per cent decrease in spending, according to the PwC Global Consumer Insights Survey 2023. Consumers’ behaviours, technological preferences and expectations continue to evolve. How can companies meet them where they want to be?

 

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download (11).jpg 20 February 2023

Global consumer spends in fashion products likely to decline 41% according to PwC

In the next six months, global consumers are planning to reduce their spending in luxury or premium products across a variety of retail categories, including fashion, which is forecast to see a 41 per cent decrease in spending, according to the PwC Global Consumer Insights Survey 2023. Consumers’ behaviours, technological preferences and expectations continue to evolve. How can companies meet them where they want to be?

 

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download (5).jpg 17 February 2023

U.S. footwear industry sales are expected to stabilize over the next three years following years of pandemic-fueled volatility

The NPD Group said Thursday. According to the market research company’s latest “Future of Footwear” forecast, sales revenue will grow slightly, at a rate of 1% through 2025, with unit sales beginning to improve in 2024. Consumers will look to maximize versatility with their upcoming footwear purchases, as shoes good for “casual everyday use” will top the reasons for purchase in the first half of 2023, the forecast noted. [NPD: 2023 Will Be a 'Reset' Year for Footwear Industry + Sales Volatility to Level Out in Next Few Years- FN]

 

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download.jpg 15 February 2023

Jimmy Choo and the difficulties of Covid in China

In the fiscal third quarter ended Dec. 31, Jimmy Choo posted revenues of $168 million, down by 5.6 percent year-over-year on a reported basis but up by 3.4 percent at constant currency rates. The brand’s performance was affected by the surge in Covid-19 cases in China as the country reopened. Excluding mainland China, revenues increased by 10 percent in local currencies. [Jimmy Choo's quarterly sales hit by Covid resurgence in China - shoeintelligence.com]

 

 

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download.jpg 28 January 2023

Brands restructure marketing on digital platforms

With an uncertain economic outlook, digital brands are forced to make tough calls on whether to cut back on marketing at the expense of growth or continue to spend and accept lower profits. [What Happens When Digital Brands Have to Cut Back on ...- BoF]

 

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