News from World

tag: Sneaker

04 January 2023

Hilma sneaker by Brook Torres, from the USA a model sold DTC of running shoes for women

Ultra-marathon runner Brooke Torres founded Hilma, a new direct-to-consumer (DTC) running shoe brand using mass personalization and patent-pending fit technology, to revolutionize women’s running shoes. [New DTC Women's Running Shoe's Backed By the Biggest ...- Sourcing Journal]

03 December 2022

MGM Buys Gruppo Rekord

The new group is aiming at becoming the main European production pole in the high-end sneakers and outdoors segment. Sneakers continue to be hot tickets, and Italian footwear manufacturer MGM, specializing in sports and technical shoes, on Wednesday said it inked an agreement to acquire Gruppo Rekord Srl, a producer of high-end sneakers and outdoors shoes. For the deal, MGM was flanked by Clessidra Capital Credit SGR SpA. [Sports Shoes Manufacturer MGM Buys Gruppo Rekord - WWD]

24 November 2022

The primacy of Comfort sneakers

The well-made sneakers with neutral colors are a great success, and have made some big brands popular again. As Jacob Gallagher explained in the Wall Street Journal, people have always sought convenience, but the pandemic has accentuated this aspect. "When you don't have a busy schedule, rely more on the shoes you use to run errands than on uncomfortable but shiny moccasins." [La moda delle “scarpe da papà” ancora non passa – Il Post]

21 November 2022

New Resale Site SneakerCycle Offers More Than 33,000 Pairs of Used Shoes

As the resale market continues to gain customers, a new e-commerce site is helping sneakers lovers find a bargain. SneakerCycle.com, which launched last month, stocks gently used and refurbished performance and lifestyle kicks for men, women and children. It has more than 33,000 pairs in its inventory from dozens of brands, including sneaker giants Nike, Adidas, Puma, New Balance and others. [New Resale Site SneakerCycle Offers More Than 33,000 Pairs of Shoes for Bargain Hunters -finance.yahoo.com]

26 October 2022

Adidas dropped its deal with Kanye “Ye” West over a series of antisemitic social media posts

In the past, a business might bet on its relationship with a sports star or musician boosting sales, hoping to use its clout with media organizations to keep negative stories under wraps, offering exclusives on other topics in exchange for silence. But the media’s gatekeeping role has diminished in the era of viral content, and companies can be left holding the bag if the superstar face of their campaign goes off the rails. In this case, Adidas says it will lose $250 million cutting its ties with West, a @semafor tweets.

23 September 2022

Drop Culture that spreads scarcity anxiety and creates speculation

Writes the @WSJ that in more and more sectors the strategy of selling a product with limited availability for a short period of time is spreading. With this model, products come out – or are dropped, hence the definition "drop culture" – suddenly and in a limited edition. The speculative possibilities have made the fortune of many sneaker collectors and brands, approaching the drop to the sector of NFT digital certificates. [ Companies Used to Announce Products. Now They 'drop' them. – WSJ]

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