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News from World

tag: Pubblicità

schuh.jpg 17 March 2023

Footwear companies have invested more than €185 million in advertising in 2022 in Germany

Shoe manufacturers accounting for the lion’s share, according to the Werbemarktanalyse Schuhe 2023 - AdVision survey. Almost one third of total expenditure was attributable to retailers, according to the report. Among the sub-markets, the sneakers, lace-ups and low-cut shoes segment accounted for 31% of total advertising expenditure, the highest percentage and up significantly from the previous year, followed by work and safety shoes.

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download (8).jpg 21 January 2023

France, rules on advertising to avoid greenwashing in line with the "Loi Climat et résilience"

As part of its legislative arsenal to combat climate change, the French government has now introduced the next stage of its anti-greenwashing legislation, effective January 1, 2023. The new rules are a major step in controlling advertising claims on carbon offsetting and carbon neutrality, following laws that came into effect in the summer of 2022. [CSR & Sustainability - Sporting Goods Intelligence Europe - sgieurope.com]

 

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19 November 2022

Many brands abandon Twitter: where do fashion refugees go?

Balenciaga, part of the Kering group, was the first to leave Twitter after the platform was bought by Elon Musk, becoming the first fashion brand to close its social profile. Many followed with the argument that Musk's new guidelines would loosen control over moderation within the site: a "sewer of hatred and bigotry," model Gigi Hadid told BoF. Many move to other platforms, writes Vogue Business, among which Mastodon stands out, described by nssmag. as open source independent of big tech, without ads and lives thanks to user donations.

 

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