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News from World

tag: Sneakers

download (6).jpg 03 December 2022

MGM Buys Gruppo Rekord

The new group is aiming at becoming the main European production pole in the high-end sneakers and outdoors segment. Sneakers continue to be hot tickets, and Italian footwear manufacturer MGM, specializing in sports and technical shoes, on Wednesday said it inked an agreement to acquire Gruppo Rekord Srl, a producer of high-end sneakers and outdoors shoes. For the deal, MGM was flanked by Clessidra Capital Credit SGR SpA. [Sports Shoes Manufacturer MGM Buys Gruppo Rekord - WWD]

 

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download (2).jpg 24 November 2022

The primacy of Comfort sneakers

The well-made sneakers with neutral colors are a great success, and have made some big brands popular again. As  Jacob Gallagher explained in the Wall Street Journal, people have always sought convenience, but the pandemic has accentuated this aspect. "When you don't have a busy schedule, rely more on the shoes you use to run errands than on uncomfortable but shiny moccasins." [La moda delle “scarpe da papà” ancora non passa – Il Post]

 

 

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download (3).jpg 23 September 2022

Drop Culture that spreads scarcity anxiety and creates speculation

Writes the @WSJ that in more and more sectors the strategy of selling a product with limited availability for a short period of time is spreading.  With this model, products come out – or are dropped, hence the definition "drop culture" – suddenly and in a limited edition.  The speculative possibilities have made the fortune of many sneaker collectors and brands, approaching the drop to the sector of NFT digital certificates.  [ Companies Used to Announce Products.  Now They 'drop' them.  – WSJ]

 

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