Americans still love buying things in person, but over the next few years, more shopping is projected to shift online. In China, such purchases now make up more than 25% of overall retail sales, according to some estimates.
Next-gen metaverse platform ZERO10 is bringing digital fashion to the masses with its latest boundary-crossing, interactive retail project: interdimensional pop-up store that aims to bridge the gap between the real and the virtual. [Exclusive: Zero10’s Pop-Up Store Is Changing Virtual Fashion. Here’s How. – Jing-Daily]
Following the success of Nike Rise in China and Korea, the sportswear giant is bringing the concept to London in a bid to get closer to the customer with a community focus and sports insights. Nike’s vice president of direct for EMEA exclusively speaks with @VogueBusiness about the plans. [Inside Nike Rise: The new London store concept – Vogue Business]
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