News from World

tag: metaverso

28 September 2022

"On Web 3, brands are testing the potential and everyone is looking for their model"

The NFT allows the creation of products and collections with unique pieces online or digital doubles. Finally, by offering virtual outfits and accessories in games, the application creates a connection with players who will be the luxury customers of tomorrow. @FNW presents the report “Luxe et technologie: les débuts d'une nouvelle ère” (Bain & Company e Comité Colbert) which estimates that this segment will represent 5% to 10% of the luxury turnover in 2030. [Luxe: un important potentiel d'accélération dans les technologies – FNW]

29 August 2022

Does ZERO10 the beginning of a new virtual wardrobe era for us all?

Next-gen metaverse platform ZERO10 is bringing digital fashion to the masses with its latest boundary-crossing, interactive retail project: interdimensional pop-up store that aims to bridge the gap between the real and the virtual. [Exclusive: Zero10’s Pop-Up Store Is Changing Virtual Fashion. Here’s How. – Jing-Daily]

29 July 2022

Multiple brands have announced forays into the metaverse, either via virtual games, products or NFTs

On @footwearnews we read about how the metaverse is no longer a passing mania. These days it seems that every brand is making – or is preparing to make – the leap into the realm of virtual goods. [These Are the Top Brands That Are Entering — or Will Soon Enter — the Metaverse – FN]

21 July 2022

Fashion and culture: a relationship to be rebuilt in the current context of "creative chaos"

Fashion and culture have a centuries-old relationship, but one that could probably benefit from a revision. Particularly because the post-George Floyd era ushered in a necessary demand for a cultural sensitivity that had previously been lacking in too many. [Fashion Brands Need a Cultural Transformation, and Collabs Aren't the Cure-All – WWD]

10 July 2022

Nike, stock market, inflation and metaverse

Recently, Nike Inc. NKE-0.18% reported nearly flat quarterly sales and rising inventories amid evolving consumer demand and supply chain hitches, the WSJ reports. However, it is the most valuable brand that exists. It is worth more than twice as much as Adidas, but significantly detaches Louis Vuitton, Gucci and Chanel. Nike has 73,000 direct employees, controls the Converse brand, is listed on the New York Stock Exchange and has reported revenues of $44.6 billion for fiscal year 2021.

30 June 2022

Meta's virtual fashion experiment means that social media, insecure in their "Kingdom of the Immaterial" seek an anchor in the “material”

The vice president of fashion and shopping partnerships at Meta and BoF technology correspondent Marc Bain join Lauren Sherman to discuss the company's new market experiment - which launched a virtual clothing store with Thom Browne, Balenciaga and Prada - and the future of fashion on the platform. Our comment builds on this conversation.

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