According to @Reuters overall inventories increased 44% to $9.7 billion at the end of Nike's first quarter (65% in North America). The answer is to build closer relationships with its customers by offering digital services, says @voguebusiness: "Nike offers loyalty benefits to Zalando and JD Sports customers in exchange for data." For @globaldataplc Nike continues to focus on the Direct to Consumer (DTC) strategy. The paradigm for the athleisure market represented by Nike is described by the @SourcingJournal.
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