Crossover with high fashion in the competition between Adidas and Nike
In @scmp's story, the two retail giants have gone all guns blazing into high-fashion collaborations, with other partner brands including Balenciaga, Prada and Louis Vuitton. Despite criticisms over prices, designs and drop frequency, demand for such crossovers remains high, with collections quickly selling out. [How Nike and Adidas collabs with Gucci, Prada, Jacquemus and other high-fashion houses mark a new battleground for sportswear’s biggest rivalry- South China Morning Post]
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