Kering has set itself the goal of reducing its carbon emissions by 40% by 2035. At Gucci, the latest commitment is that of the "Circular Hub", which makes use of the expertise of the MIL research laboratory in eco-responsible materials. [Kering accentue sa lutte contre les émissions carbone - Les Echos]
This is a reduction in the group's absolute greenhouse gas emissions. This challenge concerns both the company's direct emissions, those linked to the production of the energy it uses, and indirect emissions. This corresponds to scopes 1,2 and 3 of the Greenhouse Gas Protocol.
Previously, in 2021, Kering had reduced its emissions by 40% in intensity, four years ahead of its "green" plan led by Marie-Claire Daveu , director of sustainable development at Kering. Its intensity emissions were correlated with Kering's growth unlike absolute emissions.
“To decarbonize our activities […] it is essential to move from reducing the carbon intensity of our activities to reducing our absolute emissions. To build truly sustainable companies, the next step is to reduce our impact in absolute terms while creating value,” said François-Henri Pinault, CEO of Kering.
"There are three pillars on which we must act," added Marie-Claire Daveu. According to the expert, an agricultural engineer by training, it is necessary on the one hand to take care to "produce what we sell" - this will go through a reinforced use of AI (Artificial Intelligence). On the other hand, it is necessary to improve the manufacturing processes as well as the origin of the raw materials. Finally, the third challenge is to find new development models with “everything related to the second hand” or the reuse of pieces from old collections or product scraps, as Louis Vuitton and Hermès have already done.