British fashion house Burberry transforms Harrods into Roblox

05 February 2024

British fashion house Burberry transforms Harrods into Roblox

The iconic facade of Harrods is recreated in a virtual storefront of the Burberry brand.

The marquees and windows are reimagined using the house's new symbols. A virtual pop-up store features colors and prints inspired within the physical acquisition.

Users can style their avatars by purchasing digital Burberry items influenced by the physical capsule collection.

The virtual store is surrounded by four outdoor park scenes.

[Source: fiber2fashion.com]

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