Pigini, a shoe factory in Recanati that belongs to Gucci, announces the construction of a new cutting-edge production plant, both in terms of construction type and environmental and climatic sustainability, dedicated to the production of shoe-uppers for Gucci brand footwear. "Thanks to the mix of creativity and tradition, the maison aims for 15 billion in revenues", commented ilSole24Ore in the article "Gucci invests in Pigini, a model factory with 400 artisans"
Creative and industrial fervor: we can describe the moment that Gucci is experiencing. The last piece is linked to Pigini, a footwear company founded in Recanati, in the Marche region, in 1979 and which today is part of Gucci's industrial platform.
A state-of-the-art plant will be built for construction type and environmental and climate sustainability, dedicated to the production of uppers for gucci sports and elegant footwear. The industrial strategy of the maison led by Marco Bizzarri has been clear and consistent for years: to become the leader of Italian excellence in the various sectors of leather goods, from footwear to bags, from Tuscany to Marche. The works of the new 10 thousand square meter tomaificio will begin in 2023 and will be completed within the first months of 2024. When fully operational, within three years, it will employ about 400 people, mainly specialized in joining and cutting. The new hires will be gradually inserted starting from 2022 in a laboratory of over 1,000 square meters, which will be used for production and where continuity will be given to the training activities, which are part of Gucci École de l'Amour, a (rightly) romantic name given to the project that includes among its priorities also the Factory School, a bimonthly course carried out in the Gucci factories and aimed at training production operators and figures specialized in leather goods and footwear. Since it was born in 2018, the schools project has trained over 200 artisans and specialists.
So far the industrial and training fervor. Then there is the creative one: at the last milan men's fashion week, Gucci's creative director, Alessandro Michele, presented a mini-collection designed with Harry Styles, which struck at least as much as the one now in stores, made with Adidas. Then there is the high jewelry, in which Gucci has recently entered, conquering customers accustomed to unique pieces. And of course the pret-à-porter: in 2021 Gucci has turned one hundred years old, also celebrated with reinterpretations of the most classic pieces. Last but not least, the dog-à-porter: two days ago the arrival of the collection of accessories for dogs. The appointment with the data of the first half is for July 27 (the maison is part of the Kering group, listed in Paris), but on June 9, during the capital market day, the top management of Gucci explained that the medium-term goal is to reach a turnover of 15 billion, with an ebit of 41% and capex equal to 3% of revenues. The success of this luxury hare (the CAGR 2015-2019 was 25%) is an alchemy between almost futuristic creativity and artisan savoir faire that can only come from the Italian tradition. And that must be preserved.
