The Logic of Livestreaming in China Is Changing: What Does It Mean for Luxury?
Over the past five years, live streaming e-commerce has emerged as one of China's main retail battlegrounds, Jing Daily reports. According to iResearch, China’s livestreaming e-commerce industry exploded from 20.9 billion yuan ($3.1 billion) in gross merchandise value (GMV) in 2017 to 2.2 trillion yuan ($339.3 billion) last year, with the industry expected to surpass 4.9 trillion yuan ($732.8 billion) in 2023.
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