Drop Culture that spreads scarcity anxiety and creates speculation
Writes the @WSJ that in more and more sectors the strategy of selling a product with limited availability for a short period of time is spreading. With this model, products come out – or are dropped, hence the definition "drop culture" – suddenly and in a limited edition. The speculative possibilities have made the fortune of many sneaker collectors and brands, approaching the drop to the sector of NFT digital certificates. [ Companies Used to Announce Products. Now They 'drop' them. – WSJ]
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