Adidas dropped its deal with Kanye “Ye” West over a series of antisemitic social media posts
In the past, a business might bet on its relationship with a sports star or musician boosting sales, hoping to use its clout with media organizations to keep negative stories under wraps, offering exclusives on other topics in exchange for silence. But the media’s gatekeeping role has diminished in the era of viral content, and companies can be left holding the bag if the superstar face of their campaign goes off the rails. In this case, Adidas says it will lose $250 million cutting its ties with West, a @semafor tweets.
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