Adidas is not sure what to do with $1.2 billion worth of unsold Yeezy shares after ending its partnership with Kanye West after the latter made a series of anti-Semitic comments last year, leading Adidas to pull its brand back from sale. The debacle, along with what one analyst called a "catastrophic performance" in China, could lead to Adidas' first annual loss in 31 successful years. [Adidas warns of first loss in decades after split with Kanye West - sky.com]
The company admitted on Wednesday that it was still yet to decide what to do with a mountain of unsold Yeezy trainers, the legacy of its split from West, following antisemitic, and other offensive remarks, he made last October.
The company is unwilling to burn the goods, and giving them away is complicated since their sudden rarity means they are collectors’ items. The Adidas boss said he was considering selling them and giving the proceeds to charity.
