Chinese e-commerce giant Shein, the world's largest fashion retailer, opened its store in one of São Paulo's largest shopping malls on November 12. Tens of thousands of shoppers visited the pop-up, according to the China Global South Project. There were thousands of people lined up outside, with viral videos showing customers arguing while they waited. [Shein's pop-up store in Brazil caused fistfights - Semafor]
Semafor's Louise Matsakis explains how Chinese e-commerce companies like Shein have filled in the gaps for customer demand of cheap goods after Amazon banned many Chinese sellers on their platform
Local media outlets reported scenes of chaos and disorderly conduct outside the storefront, as increasingly impatient customers tried to get to the front. Store managers were forced to issue a capacity limit of 40 people at a time, with customers having only 20 minutes to shop, according to Brazilian news site G1.
Clothing prices are up 19% in Brazil, according to the China Global South Project, making retailers with low prices like Shein more appealing to a growing middle class plagued with worldwide inflation. G1 reported that the most expensive item of clothing at the Shein pop-up store cost 167 real ($31).
Shein is particularly popular among young adults, with global TikTok influencers frequently uploading "Shein haul" videos. The company faces accusations of using forced labor in Xinjiang.
