Alibaba’s unit Lazada plans to enter the European market and take on its online rivals such as Amazon and Zalando
In an interview with Bloomberg News, Lazada’s CEO, James Dong, highlighted that Europe is a “very big market” and that ”for most of the European brands, their largest retail partner is Alibaba Group because of their sales in China and in other markets.” Dong took over the helm in June after heading Lazada’s Thailand and Vietnam operations. “We go where the brands want us to go,” he added. [Alibaba's Lazada Plans Europe Push to Challenge Amazon and Zalando – Bloomberg]
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