Footwear companies have invested more than €185 million in advertising in 2022 in Germany
Shoe manufacturers accounting for the lion’s share, according to the Werbemarktanalyse Schuhe 2023 - AdVision survey. Almost one third of total expenditure was attributable to retailers, according to the report. Among the sub-markets, the sneakers, lace-ups and low-cut shoes segment accounted for 31% of total advertising expenditure, the highest percentage and up significantly from the previous year, followed by work and safety shoes.
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