Decoupling in the consumer market: American brands lose share in China and Chinese brands are opposed in the USA
Nike’s foothold in China appears to be slipping. Buoyed by a patriotism-fueled domestic boom, homegrown rival Li-Ning saw its brand value spike by 66 percent to $3.4 billion, the biggest gain recorded in a ranking of 100 most valuable Chinese brands this year. [Nike Rival Li-Ning is China’s Fastest-Growing Brand – SJ]
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