Up against last year’s stimulus-fueled comps, footwear industry unit sales and revenue declined in the first quarter of 2022 versus the previous year, according to The NPD Group, as reported by SGB Media. U.S. footwear sales revenue fell by 3 percent, and unit sales declined by 12 percent as average prices increased by 11 percent.
Adidas is one of many retailers expecting sales repercussions due to the impact of the conflict between Russia and Ukraine. The risk is to lose 1% of Adidas’ overall growth. [Adidas Warns That Russia Conflict Could Impact 2022 Business as it Halts Sales in the Region – FN]
Retail sales in Germany declined at the end of 2021, falling sharply due to the increase in coronavirus cases and the reintroduction of restrictions, german statistical office Destatis said. (Germany Retail Sales Tumbled in December Amid Renewed Restrictions – MarketWatch). Sales fell 5.5% from December, after a 0.6% increase in November.
Annual revenues for the U.S. sports footwear market grew by about 20% compared to 2020, although growth slowed to an average figure in the fourth quarter due to poor execution, supply chain delays, the end of stimulus payments and the lack of news in the market, according to The NPD Group.
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