Luxury Experiences Are Redefined in the Metaverse
Given the demographic changes of the global luxury market, brands that want to remain relevant will have to use the metaverse or vanish, because the value of a luxury brand is only to a limited extent the product, but intangible value, like its cultural influence, can account for 95% of the total value. A reflection, published in Jing Daily, by Daniel Langer, professor of luxury strategy and pricing at Pepperdine University in Malibu, California.
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