Many brands abandon Twitter: where do fashion refugees go?
Balenciaga, part of the Kering group, was the first to leave Twitter after the platform was bought by Elon Musk, becoming the first fashion brand to close its social profile. Many followed with the argument that Musk's new guidelines would loosen control over moderation within the site: a "sewer of hatred and bigotry," model Gigi Hadid told BoF. Many move to other platforms, writes Vogue Business, among which Mastodon stands out, described by nssmag. as open source independent of big tech, without ads and lives thanks to user donations.
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